Bachelor (Honours) in Business and Marketing
(N/0414/6/0027) (02/28) (MQA/PA16134)
The Bachelor (Honours) in Business and Marketing programme offered at Mont Royale College . The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have an impact.
This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. The marketing profession provides a wide range of job opportunities for its graduate in the hotel industry, manufacturing, banking, consultancy, research firms, education industry and more.
Benefits
The Bachelor (Hons) in Business & Marketing degree programme helps students to prepare for their future career in marketing in a multitude of dynamic industry contexts by providing them with the oretical grounding in the discipline and research, analytical, reporting, presentation skills and marketing abilities.
Entry Requirements
(i) STPM / A level * Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects. Pass English at SPM Level; or
(ii) AIMST Foundation/Other Foundation/ Government Matriculation/ Diploma * A Pass with CGPA ≥ 2.0; or
(iii) STAM * Pass with a minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English; or
(iv) UEC * Full pass in 5 subjects with grade B; or
(v) For International Candidate * IELTS minimum score of 5.5 or equivalents
* Bachelor programmes require student to take compulsory general subject, as required by the Ministry of Education Malaysia.
Career Opportunities
The Bachelor (Hons) in Business & Marketing degree programme helps students to prepare for their future career in marketing in a multitude of dynamic industry contexts by providing them with the oretical grounding in the discipline and research, analytical, reporting, presentation skills and marketing abilities.
- Marketing Officer / Executive
- Customer Service Executive / Consultant
- Telemarketing Officer
- Public Relations Officer / Executive
- Sales Coordinator
- Advertising Manager
- Brand/Product Manager
- Marketing Specialist
- Marketing Communication Executive
- Demand Planning Executive
- Events Marketing and Planning Executive
- Content Creations Developer
- Creative Marketing Executive
Programme structure and syllabus
Duration : 3 Years (total up 9 semesters)
Year 1 (Semester I , 2, & 3)
| Subject |
|---|
| Introduction to Business Economic |
| Principles of Management |
| Elements of Accounting |
| Foundation of Marketing |
| Essentials of Business Communications |
| Principles of Finance |
| Organizational Behavior |
| Business Statistics |
| Entrepreneurship |
| Operation Management |
| Customer Relationship Management |
| Sustainable Supple Chain Management |
Year 3 (Semester 7 , 8, & 9)
| Subject |
|---|
| Marketing Research |
| Integrated Marketing Communication |
| Strategic Management |
| Management Information System |
| Service Marketing & Management Project |
| Seminar in Marketing |
| Business Analytics |
| Industrial Training |
Year 2 (Semester 4 , 5, & 6)
| Subject |
|---|
| Marketing Planning & Management |
| Business Ethics |
| Consumer Behaviour |
| International Business |
| Digital Marketing |
| Retail Management |
| Sales Management |
| Business and Cyber Law |
| International Marketing |
| Managerial Economics |
| Business Research Method |
| Human Resource Management |
| Financial Services Marketing |
| Project Management |